Email Sequence Strategies: Turning Subscribers into Customers Through Value-First Communications
Let's be honest here – most email campaigns crash and burn because they completely miss the point of why someone signed up in the first place. According to Campaign Monitor, the average email open rate across industries is just 21.5%, which means a whopping 78.5% of emails never even get opened! That's a lot of wasted effort. There is often a disconnect between the freebie people get and the product you want them to buy.